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South

We’ve come a long way since OutKast was booed at the Source Awards: the Dirty South has dominated the charts and the sound of hip-hop for at least 25 years. From Texas to Miami, Atlanta to New Orleans, some of the most distinctive, classic albums in the genre have been made south of the Mason Dixon. Join us as we highlight each region of Hip-Hop history, from the birthplace and beyond. Members: check your email for a special offer each weekend!

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VMP Exclusive Pressing
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VMP Exclusive Pressing
VMP Exclusive Pressing
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VMP Exclusive Pressing
Almost Gone
$45
VMP Exclusive Pressing
VMP Exclusive Pressing
Almost Gone
$58
VMP Exclusive Pressing
VMP Exclusive Pressing
VMP Exclusive Pressing
VMP Exclusive Pressing
Almost Gone
VMP Exclusive Pressing
$39
Midwest Image

Midwest

Often left out of the larger narrative of hip-hop, regional scenes in the Midwest–like those in St. Louis, Chicago, Minneapolis, and Detroit pushed hip-hop in new, daring directions as each scene got its time in the center. Fly over Midwest hip-hop at your own peril.

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East coast

Hip-Hop’s epicenter started on the East Coast, and for these last 50 years, some of the genre’s most important, daring MCs and DJs came from along the Atlantic. It’s called the Beast Coast for a reason: Only monsters come from here.

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West Coast Image

West Coast

You ain’t got no love for the West Coast? Your mistake; the left coast took hip-hop and made it the number one music for cruising to, taking it out of boomboxes and putting it in the convertible on a sunny day.

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On August 11, 1973, an 18-year-old with stereo equipment and a big collection of vinyl records was asked by his younger sister to DJ a party she was throwing in part to raise money for her back to school clothes. The teenager, DJ Kool Herc, brought two copies of James Brown’s 1970 album, Sex Machine, then and now one of the best albums to dance to no matter your age, race, or creed. Herc had two turntables and a microphone, and used those to repeatedly loop “Give It Up or Turnit A Loose,” playing the breakdown over and over to a rapturous crowd of local Bronx teenagers. In terms of cultural significance, this party was Oppenheimer discovering the mashing of atoms making big booms, Newton getting domed by an apple, the Wright Brothers achieving liftoff, a dial tone being converted to the Internet. Hip-Hop was born during a party in a Bronx rec-room, and for these last 50 years, has repeatedly reshaped and reconstituted music, over and over again. VMP celebrates Hip-Hop every month, but this month we especially recognize DJ Kool Herc inventing the music we all love out of nothing but what he could get his hands on in 1973.
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