RUN DMC’s collaboration with 12on12 is a deluxe, 2LP package, limited to 500 hand-numbered editions. It includes the group’s hand-selected curation of songs that influenced their own music, bespoke album art created by rising LA artist Reena Tolentino and an exclusive beanie. The highly personal project is a tribute to RUN DMC’s late Jam Master Jay and continues the monumental legacy the trio gave to music.
“12on12s are very much pieces of art that can be collected and treasured. They are hand-numbered, limited edition pieces that are beautifully curated and have the reputation of being known as unique ‘vinylworks,’” 12on12's founder Claudia Moross shared with VMP in an email.
“At 12on12, we provide cultural icons with a distinctive and special canvas in order to curate the soundtrack to their lives. Our goal is to tell a story with vinyl as well as provide a platform for both visual artists and musical icons to express themselves.”