"There’s a missing link in that evolutionary chart of the history of Southern rap, that onward Sherman’s March towards sonic progress, a rapper who, after the singular and unprecedented success of OutKast, proved Southern rap’s chart dominance was no passing fad, no exception to the rule. He would be, for a time, undoubtedly one of the biggest rappers on earth, and his second album would top the Billboard rap charts, and hit number three on the pop, leaving only a rapper named Eminem above him as the biggest selling rapper of 2002. His outfits in the club were ridiculous and so conspicuous, and his name was Ludacris."