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Like musical theatre and scripted television, jazz and hip-hop are uniquely, undeniably North American art forms. Though the latter genre was born out of funk and disco in the late 1970s, many of its landmark artists embody the ethos of jazz: loose, visceral, instinctive. Some hip-hop acts--A Tribe Called Quest, or more recently Kendrick Lamar--have successfully repurposed jazz, but the older genre has seldom made successful inroads into new generations of rap fans. And that’s what makes BBNG so unique: their ability to meld jazz and instrumental hip-hop into something so elusive, so unique, something altogether their own.--Paul Thompson
In 2016, however, kids do like jazz, and why wouldn’t they?
We tell the story of Innovative Leisure, a record label behind some of the best releases of recent memory, including BBNG's IV.