Imagine a young artist who, in just a few years, rises to global prominence, influencing music trends and inspiring millions. That is the remarkable journey of Tyla, a 23-year-old powerhouse from South Africa. On March 29, 2025, she was honored with the Impact Award at the Billboard Women in Music ceremony, a recognition of her immense contribution to the music industry and her influence on fans around the world. This event not only highlighted Tyla's achievements but also served as a platform for her compelling message of empowerment and community.
Throughout her career, Tyla has taken Afrobeats music into new territories—an achievement celebrated by fans and industry peers alike. Receiving the Impact Award is a testament to her hard work, creativity, and the impact she has made in a relatively short time. This article delves into Tyla’s acceptance speech, her recent performance, and the significance of her contributions to the music landscape.
Tyla's ascent in the music industry is a story of talent, perseverance, and the ability to connect deeply with fans. Born and raised in Johannesburg, South Africa, Tyla grew up surrounded by diverse musical influences, which shaped her unique sound. Rising to fame with her catchy hit “Water,” she has established herself as one of the most prominent voices in Afrobeats, a genre that has seen exponential growth in international popularity.
The Impact Award at the Billboard Women in Music celebrates women who have made a significant impact in the music industry and beyond. Previous recipients include renowned artists like Solange Knowles and Alicia Keys, underscoring the recognition's prestige. By awarding Tyla, the Billboard organization acknowledges not just her commercial success but also her role as a cultural ambassador for African music.
Tyla’s music transcends geographical boundaries, making her a symbol of contemporary Afrobeats—a genre that merges traditional African rhythms with elements of hip-hop, dancehall, and pop. The award signifies the growing appreciation for African artists in the global music scene and highlights the increasing influence of Afrobeats worldwide.
During her acceptance speech at the ceremony, Tyla conveyed heartfelt gratitude that resonated with the audience. "When my career took off, I realized that God has his own plans," she shared, urging her fans and fellow artists to recognize the serendipitous aspects of life in pursuit of their dreams. She added, “I just feel very lucky for my fans who have given me such an exciting life.” This connection with fans has been pivotal in her success.
"In life, we all have a chance to pour into one another, whether it be something you say, a performance, a dance move—literally anything," Tyla remarked, emphasizing the importance of interconnectedness in the creative process.
This sentiment reflects not only her personal experiences but also the collective journey many artists undertake in their careers.
Immediately following her acceptance speech, Tyla delivered a riveting performance of her latest hit, “Push 2 Start.” The song, which is a standout track from the deluxe edition of her self-titled album, features infectious beats and vibrant rhythms that make it a favorite among fans. Since its release, “Push 2 Start” has maintained its position at the top of Billboard's US Afrobeats songs chart for an impressive 14 weeks and reached No. 2 on the World Digital Song Sales chart.
The success of "Push 2 Start," and by extension Tyla, speaks volumes about the global rise of Afrobeats as a major music genre. The genre has increasingly crossed into mainstream music across the world, drawing in a diverse audience. Artists like Burna Boy, Wizkid, and Davido have paved the way, but Tyla’s contributions signal a new era where women in the genre are also gaining visibility and recognition.
Tyla's engaging performance at the ceremony not only showcased her vocal prowess but also her deep connection with the audience. The applause and cheers reflected her ability to resonate emotionally with fans. This connection is vital in the music industry—a reminder that at the heart of any successful artist is the community that supports them.
Tyla's recognition at the Billboard Women in Music ceremony is not merely a personal accolade but has broader implications for young artists, particularly women in the music industry. The visibility she brings to African artists can inspire and influence a new generation of musicians to pursue their creative ambitions without boundaries.
Women in music continue to face numerous challenges, including gender discrimination and underrepresentation. However, the elevation of artists like Tyla can stimulate discussions around these issues and advocate for diversity and inclusion within the industry.
Tyla has embraced this mantle of inspiration. Her journey—from grassroots beginnings to global acclaim—offers encouragement for emerging artists. The importance of sharing one's story, as she exemplifies through her music and public speaking, underscores the power of narrative in building an impactful legacy.
The 2025 Billboard Women in Music ceremony marked another milestone for Tyla, celebrated not only for her musical achievements but also for her influential voice in a rapidly changing industry. The Impact Award confirms her status as a leading figure in modern music and highlights the potential of African artists on the global stage. As she continues to break barriers, Tyla remains committed to inspiring others, reminding us all of the profound impact art can have on individuals and communities alike.
The Impact Award is a prestigious honor presented at the Billboard Women in Music event, recognizing outstanding women in music who have made significant contributions to the industry.
Tyla is well-known for her hit song “Water,” which helped her gain international recognition, alongside her recent hit “Push 2 Start.”
The 2025 Billboard Women in Music ceremony took place in Los Angeles, California.
As of the last reporting, “Push 2 Start” has topped Billboard’s US Afrobeats songs chart for 14 weeks.
Tyla's influence stems from her ability to blend traditional African sounds with contemporary music styles, as well as her commitment to uplifting and inspiring her fans through her artistry and message of community.