In an era where digital consumption has largely eclipsed print media, the return of Guitar.com and MusicTech to physical magazines is nothing short of a revelation. Starting May 29, 2025, both publications will delight music enthusiasts with high-quality print editions that promise to deliver in-depth features, insights, and behind-the-scenes looks at the ever-evolving world of music. This strategic revival reflects a growing trend in the industry where traditional print formats are being revalued alongside digital counterparts, appealing to a nostalgic yet discerning audience.
The relevance of this rebirth cannot be overstated. As the music landscape transforms, so does the way we engage with it. Magazine formats are not only a platform for sharing information but also serve as an artistic expression in their own right. Guitar.com and MusicTech aim to bridge the gap between the past and the present while continuing to celebrate innovative talent and stellar music gear.
The shift back to print comes on the heels of NME's successful transition back to physical publications, which had previously ceased print operations in 2020. NME's revival has set a dynamic precedent, showcasing the growing appetite for curated, tangible media that offers immersive experiences through beautiful layouts and quality content.
Starting in May 2025, Guitar.com will be printed on odd months while MusicTech will grace the pages on even months. This strategy—reported to lead to three unique print editions of each magazine per year—ensures consistent engagement with their readership, allowing music lovers to eagerly anticipate new releases every two months.
Guitar.com has historically focused on promoting innovative musical talent and industry-leading gear, while MusicTech dives deep into the technology shaping music creation today. Readers can expect features that not only highlight outstanding artists and equipment but also deliver exclusive videos and social content tailored for today’s digital-first audience.
The decision to revive these print outlets speaks volumes about changing consumer behavior. As digital media continues to dominate, many publications are facing challenges in monetizing online content. Print, often perceived as a premium, collectible product, holds a unique value proposition.
Returning to print may also bolster reader loyalty. By providing tactile experiences—such as city maps of music hotspots, artist interviews, and extensive gear reviews—publications can create a deeper connection with their audience.
Quality journalism is experiencing resurgence as well. With music being more accessible than ever, discerning readers crave content that goes beyond basic reporting. There's an essential demand for thoughtful analysis and appreciation of the artform—something that seasoned music publications like Guitar.com and MusicTech excel at delivering.
Each print magazine will be accompanied by digital covers that reflect the most sensational gear and artists for that month. This dual-format strategy ensures readers who are digitally inclined remain engaged while offering something novel for print devotees.
Guitar.com and MusicTech are also set to deliver exclusive content that brings readers closer to the music they love. These insights could include studio diaries, detailed gear breakdowns, and interviews with prominent industry figures.
This return to print is not merely a momentary trend; it reflects historical cycles within the music industry that can shed light on current movements. Publications like Rolling Stone and NME have historically played critical roles in documenting key moments in music history, but they’ve also had to adapt to changing tides in journalism and consumption.
The shift to online formats in the early 2000s allowed for rapid news dissemination but risked diminishing the depth of content provided. By 2020, many notable publications, including NME, found it challenging to monetize their vast online presences, leading to significant operational changes.
The re-launch of Guitar.com and MusicTech is emblematic of this resilience. As digital media proliferates, music aficionados are displaying a renewed interest in high-quality, thoughtfully crafted print materials. Readers are eager to collect prints that may resonate more deeply than digital-only offerings.
As we look forward to the re-launch of Guitar.com and MusicTech, here are some expected developments that could reshape the landscape of music journalism:
Innovative Storytelling Techniques: Both magazines may delve deeper into multimedia integration, offering augmented reality experiences that only enhance their print editions.
Audience Interaction: Expect campaigns that engage actively with readers, potentially through events, panels, or collaborations that foster community engagement.
Sustainability Efforts: In acknowledging print's environmental impact, there may be initiatives to prioritize sustainable materials in production.
In fostering connections with audiences, both publications are likely to explore subscription models that provide added value, such as exclusive digital content, early access to merchandise, or even virtual meet-and-greets with artists.
The return of Guitar.com and MusicTech encapsulates a broader trend within the music journalism sphere, reflecting a desire for high-quality, engaging content that resonates with both long-time and new audiences. By combining traditional print virtues with digital innovation, these publications aspire not just to inform but to create community and conversation around the ever-evolving art of music.
As we await the first editions, the excitement builds—not just for the publications themselves, but for the flourishing of a music culture that respects its past while boldly stepping into the future.
Guitar.com is set to launch on May 29, 2025, while MusicTech will follow on July 31, 2025.
Both publications will alternate in bi-monthly releases, resulting in three print editions of each magazine per calendar year.
Readers can expect in-depth features, artist interviews, gear reviews, and exclusive behind-the-scenes insights.
Yes, each physical issue will be paired with digital covers that feature additional content, exclusive videos, and relevant updates from the music gear and artist worlds.
The resurgence of print signifies a growing demand for quality journalism and tangible media experiences, providing depth and engagement in a digital age where content is often fleeting.
Both publications aim to foster community engagement through thoughtful storytelling and reader interactions, enriching the dialogue around music and its impact on culture.