ROSÉ and Bruno Mars’ ‘APT.’ Achieve Record 19th Week at No. 1 on Billboard Global Excl. U.S. Chart

Table of Contents

1. Key Highlights
2. Introduction
3. APT. - A Pinnacle of Collaboration
4. Trends in the Global Music Landscape
5. Lady Gaga and Bruno Mars: A Record-Breaking Duo
6. Emerging Artists on the Global Stage
7. Cultural Implications of Chart Success
8. Future Implications for Artists and Music
9. FAQ

Key Highlights

• Record-Breaking Streak: ROSÉ and Bruno Mars’ collaboration "APT." extends its reign at No. 1 on the Billboard Global Excl. U.S. chart for a record-setting 19 weeks as of March 31, 2025.
• Continued Success: Lady Gaga and Mars’ “Die With a Smile” also maintains its dominance on the Billboard Global 200 for a 14th consecutive week.
• Rising Stars: New entries including Alex Warren’s “Ordinary” and j-hope’s “Mona Lisa” debut in the top 10 of the Global Excl. U.S. chart.

Introduction

In an era where streaming defines music consumption, chart performances can tell tales of artist collaboration, audience reception, and cultural impact. The recent achievements of ROSÉ, the beloved BLACKPINK member, and multi-talented artist Bruno Mars shine a light on the evolving landscape of popular music. Their song "APT." not only resonates with fans worldwide but has also secured an unprecedented 19 weeks at No. 1 on the Billboard Global Excl. U.S. chart, setting a record that reflects both their artistry and the shifting dynamics of the music industry.

As listeners dive deeper into the global pop phenomena, this article unpacks the significance of this achievement, the broader trends in music, and the ongoing competition for chart supremacy.

APT. - A Pinnacle of Collaboration

Released in November 2024, "APT." quickly garnered attention, merging ROSÉ's fresh K-pop sounds with Bruno Mars' R&B and pop influences. The deliberate blending of styles not only showcases their individual strengths but also illustrates the growing acceptance of cross-genre collaborations in mainstream music.

Analyzing the Element of Success

The sustained success of "APT." can be attributed to several factors:

• Engaging Sound: The fusion of K-pop and R&B genres creates a unique sound that appeals to a wide demographic of music lovers.
• Collaborative Powerhouses: Both ROSÉ and Mars have strong fan bases, with their combined reach extending far beyond traditional listener boundaries.
• Effective Marketing and Promotion: Strategic promotion through social media and live performances has played a crucial role in maintaining the song's place atop the charts.

Trends in the Global Music Landscape

The Billboard charts reveal just how fluid and competitive the global music scene has become, particularly as streaming services dominate the market:

The Ascendance of Streaming

• Chart Methodology: The Billboard Global 200 and Global Excl. U.S. charts rely heavily on data compiled by Luminate, which tracks streams and sales across more than 200 territories worldwide. This comprehensive data reflects a range of services, from subscription to ad-supported platforms, indicating a global shift toward music consumption.
• Current Chart Dynamics: "APT." recently accrued over 71.2 million streams (down 6% week over week) and 5,000 sales outside the U.S. over the March 21-27 period. Such numbers highlight the importance of consistent audience engagement even as competition intensifies.

Lady Gaga and Bruno Mars: A Record-Breaking Duo

As "APT." continues its historic run, Lady Gaga’s "Die With a Smile," co-performed by Bruno Mars, is also making waves. It remains at the top of the Billboard Global 200 chart for the 14th consecutive week.

An Overview of "Die With a Smile"

• Song Statistics: “Die With a Smile” achieved 96.3 million streams worldwide during the same period (also down 6%) and recorded 6,000 units sold, showcasing its broad appeal.
• Longevity and Impact: The song outshines previous records set by Miley Cyrus' "Flowers," now securing its position as one of the top three longest-running No. 1 songs since the chart’s inception.

The Collaborative Process

Exploring collaborations, especially between artists like Lady Gaga and Bruno Mars, sheds light on how modern hits are crafted. These partnerships not only capitalize on established fan bases but also serve to innovate musical motifs and messages.

Emerging Artists on the Global Stage

In addition to the established stars dominating the charts, newer artists like Alex Warren and j-hope are entering the scene with impactful performances.

Spotlight on Alex Warren

Warren's song "Ordinary" has skyrocketed to reach the top 10 of both global charts, marking his first entry. The viral nature of his music, propelled further by a live performance on Netflix’s "Love Is Blind," highlights the significance of cross-platform exposure.

j-hope's Breakthrough

Similarly, BTS member j-hope's track "Mona Lisa" has debuted at No. 9 on the Global Excl. U.S. chart, becoming his first solo top 10, showcasing the vibrant resurgence of K-pop soloists in the mainstream arena.

Cultural Implications of Chart Success

The success of these tracks underscores a broader cultural shift towards inclusivity in musical genres. With boundaries increasingly blurred, the collaboration between artists across different styles enriches the music landscape.

Future Implications for Artists and Music

The continued dominance of K-pop and popular music collaborations reflects a considerable shift in the production and distribution of music, including:

• Increased Collaboration Trends: More cross-genre partnerships appear likely, driven by the need for artists to broaden their audience and appeal.
• Impact on Future Releases: Successes like "APT." may inspire other artists to experiment with genres outside their traditional styles.

FAQ

What is the Billboard Global Excl. U.S. chart?

The Billboard Global Excl. U.S. chart ranks songs based on streaming and sales activity from more than 200 territories outside the United States.

How is the ranking determined?

Chart ranks are based on a weighted formula that accounts for official-only streams from subscription and ad-supported platforms, as well as download sales.

What impact does breaking records like these have on an artist's career?

Achieving historic chart milestones can significantly elevate an artist’s profile, leading to more lucrative partnerships, tours, and opportunities within the industry.

Why are collaborations increasingly popular in the current music scene?

Collaborations allow artists to merge fan bases, share creative influences, and explore new musical territories, making hits more diverse and appealing to wider audiences.

What are some examples of other songs that have marked long runs at No. 1?

Beyond "All I Want for Christmas Is You" by Mariah Carey and "As It Was" by Harry Styles, the charts have witnessed various notable long-running hits, showcasing the evolving landscape of popular music.

In conclusion, the achievements of ROSÉ and Bruno Mars with "APT." represent just a glimpse of how collaborative efforts and cross-genre explorations can capture the hearts of global audiences, paving the way for innovative artistry in the evolving music industry landscape.