New Campaign Launched to Help Gig-Goers Get Home Safely

Table of Contents

1. Key Highlights
2. Introduction
3. Understanding the Landscape of Safety Concerns
4. The #SAVETHENUMBER Initiative
5. The Importance of Awareness
6. Broader Implications for Society
7. FAQ

Key Highlights

• Strut Safe has launched the #SAVETHENUMBER initiative, offering a non-judgmental support line for late-night gig-goers.
• Viagogo and Uber support the initiative, providing discounted rides and promoting safety awareness.
• More than a quarter of women are eager to attend gigs alone if they felt safer traveling home afterward, highlighting serious public safety concerns.

Introduction

Imagine enjoying a vibrant night of live music, the atmosphere buzzing with energy and anticipation. Yet, as the final notes fade and the crowd disperses, a disquieting sense of unease may surface. According to new research by viagogo, an alarming 27% of women would be more inclined to attend gigs solo if they felt safe traveling home afterward. This is the reality facing many music fans, particularly those from marginalized communities, who grapple with safety concerns after late-night events. Recognizing this issue, the non-profit organization Strut Safe launched the #SAVETHENUMBER initiative, aiming to provide support and reassurance for gig-goers navigating their journeys home. Supported by Viagogo and Uber, the initiative seeks to cultivate a culture of safety and accessibility in the nightlife scene.

Understanding the Landscape of Safety Concerns

As the live music industry rebounds post-pandemic, public safety has emerged as a significant concern. A recent study commissioned by viagogo found that while enthusiasm for live events has surged, about 35% of respondents expressed worry about walking home alone after a gig. For women, this anxiety peaks at 41%, and for LGBTQIA+ individuals at 37%. These statistics underscore a broader issue of personal safety, particularly affecting those who identify as women or belong to marginalized identities.

Historically, women have been advised to take precautions when out at night, with members of the LGBTQIA+ community also facing disproportionate risks. The #SAVETHENUMBER initiative acknowledges this reality while providing a counter-narrative that promotes safety awareness without judgment.

The #SAVETHENUMBER Initiative

Launched to coincide with the return of live music events, Strut Safe's campaign is designed to foster a safe environment for gig-goers. The organization operates a non-judgmental support line, which is available from 7 PM to 3 AM on Fridays and Saturdays, and 7 PM to 1 AM on Sundays. This hotline serves as a friendly voice for those who walk home alone, aiming to alleviate feelings of isolation and fear.

Michelle Kelly, the Director of Strategy at Strut Safe, noted that “The increase in calls to Strut Safe reflects ongoing safety concerns around traveling alone at night, especially among people of marginalized genders.” The mission is clear: to empower individuals to participate fully in public life without the burden of undue anxiety.

Partner Contributions

Viagogo and Uber play crucial roles in the #SAVETHENUMBER campaign. Viagogo is offering a £10 discount code for rides across the UK available to users traveling to or from gigs. This code, and its usage window from 8 PM to 6 AM, aims to further reduce barriers to attending live events. The code, valid for one-time use per Uber user, seeks to encourage people who might otherwise hesitate to venture out.

Matt Drew, a representative from viagogo, emphasized the initiative as part of the broader mission to help fans access live events. “That’s why we’re going beyond the event itself,” Drew stated, showcasing the campaign's commitment to addressing safety barriers associated with attending nightlife events.

The Importance of Awareness

As the campaign progresses, the conversation around traveling alone, especially for marginalized individuals, continues to evolve. It is imperative to create awareness and foster discussion among communities about addressing these fears.

Real-World Impact and Anecdotes

Volunteers from Strut Safe have shared testimonials illustrating the initiative's impact. For instance, Gracie, a Strut Safe volunteer, noted, "Our mission is simple: to offer company to anyone who could benefit from a friendly voice while they walk." The engagement with community members shows that the need for support is real and pressing, with Gracie highlighting how many hesitate to reach out due to the fear of being perceived as overreacting or causing unnecessary worry.

Furthermore, Strut Safe's support line is not merely a tool reserved for emergencies; it embodies a philosophy acknowledging that needing help, even in seemingly trivial situations, is entirely valid.

Broader Implications for Society

The #SAVETHENUMBER initiative stands as part of a growing trend where public organizations and corporate entities alike recognize their roles in addressing safety concerns. As conversations surrounding nightlife safety gain traction, it raises pertinent questions about our responsibilities as a society.

Encouraging Safe Independent Experiences

Given the stark realities many people face, initiatives like #SAVETHENUMBER play an essential role in mitigating fears associated with solo travel. The campaign reflects a broader societal shift towards recognizing the emotional and physical safety of individuals in public spaces.

Key Takeaways:

• Community-driven solutions like the #SAVETHENUMBER initiative are vital for fostering safety and inclusivity in nightlife.
• Collaborations across non-profit and corporate sectors can enhance community support and safety initiatives.
• Heightened awareness can empower marginalized individuals to engage more freely in public life.

FAQ

What is the purpose of the #SAVETHENUMBER campaign?

The #SAVETHENUMBER campaign aims to provide a non-judgmental support line for individuals attending late-night gigs, offering companionship and reassurance during their journey home.

How can I access the support line?

The support line can be reached at 0333 335 0026, operational from 7 PM to 3 AM on Fridays and Saturdays, and 7 PM to 1 AM on Sundays.

How does the Uber discount code work?

Viagogo provides a £10 discount code (ruGtzslERHA) for Uber rides to and from gigs, valid from 8 PM to 6 AM on event nights. The code can be redeemed once per Uber user.

Who is behind the #SAVETHENUMBER campaign?

The campaign is spearheaded by Strut Safe, a non-profit organization dedicated to supporting individuals in need of a friendly voice for reassurance while traveling alone.

Why is the campaign focused on women and marginalized individuals?

Women and marginalized individuals face heightened risks when traveling alone, often feeling unsafe in public. The campaign specifically addresses these concerns and aims to empower these individuals to participate in public life without fear.

What should I do if I feel unsafe while traveling?

If you ever feel unsafe, you can contact Strut Safe’s support line or engage in community-driven safety initiatives offered by local organizations. It’s important to remember that seeking help is valid and encouraged.

Is this initiative available throughout the UK?

Yes, the #SAVETHENUMBER support line and associated initiatives are available throughout the UK, aimed at helping all gig-goers feel safe and supported during their travels.

In conclusion, as we navigate a post-pandemic world, the safety of individuals during their outings is paramount. The #SAVETHENUMBER initiative not only stands as a tool for immediate safety but also as a testament to the communities' commitment to embracing inclusivity and support on public platforms.