On April 4, 2025, Ed Sheeran celebrated the launch of his new single “Azizam,” a vibrant tribute to his Persian roots. As the first official track from his forthcoming album, “Play,” the song represents not just a musical venture but a personal exploration into identity and cultural connection. Described by Sheeran as “playful” and “celebratory,” “Azizam” combines influences from Persian melodies and rhythms with the folk-inspired sounds that propelled his earlier works into global stardom. With Sheeran's own journey deeply embedded in the tapestry of this song, it raises a captivating question: How does music serve as a bridge between distinct cultures and heritage?
Ilya Salmanzadeh, a notable producer in the industry, collaborated with Sheeran on “Azizam,” encouraging him to incorporate his Persian heritage into his music. As Sheeran reflects on this artistic choice, he describes the experience as “opening a door to a completely new and exciting world.” Such exploration is a continuation of a broader trend in today’s music scene, where artists increasingly draw from their diverse backgrounds to enrich their soundscapes.
With Persian influences resonating through the track, listeners can anticipate an eclectic blend of rhythms and scales reminiscent of both Persian and Irish traditions. Sheeran mentions how the similarities between these musical expressions highlight a universal truth: music connects us all. This sentiment is echoed in his Instagram post, where he articulates his excitement for sharing this new sonic journey with fans.
The title “Azizam” translates to “my dear” in Persian, encapsulating the song’s affectionate tone. In his promotional efforts, Sheeran has shared a visually arresting video that features a giant pink balloon emblazoned with the song's title, alongside footage of a surprise street performance in New Orleans. In this performance, fans caught a glimpse of Sheeran's dynamic presence, further enhancing the excitement surrounding the single. The essence of the track and its accompanying visuals suggest a celebration of love and togetherness against the backdrop of vibrant cultural influences.
“Azizam” serves as a cornerstone for Sheeran's upcoming album, “Play.” During a recent appearance on The Tonight Show, he elaborated on his thematic vision for this project, which presents a structured journey through various mathematical symbols. Following his previous albums—Plus, Multiply, Divide, and Subtract—Sheeran is now embracing the idea of “Play,” with plans for subsequent albums titled “Rewind,” “Fast-Forward,” and “Stop.” This conceptual framework not only provides an engaging narrative for listeners but also reflects Sheeran’s personal evolution as an artist.
He shared with Jimmy Fallon his admiration for filmmaker Quentin Tarantino's idea of a ten-film arc and paralleled this ambition to his music career. Just as Tarantino defines his artistry through cinematic storytelling, Sheeran aims to imprint his musical portfolio with a similar narrative cohesion.
Sheeran's musical journey has been characterized by an eclectic mix of genres and innovative collaborations. His last LP, Autumn Variations, released in 2023, achieved significant commercial success, peaking at No. 4 on the Billboard 200. Known for his ability to seamlessly blend pop, folk, and hip-hop elements, Sheeran has established a reputation as a modern troubadour. His deep-rooted connection to traditional musical forms resonates through his evolving sound, inviting both old and new audiences to engage with his work.
"Azizam" stands as a testament to the cultural cross-pollination that defines contemporary music. In an industry that thrives on collaboration and diversity, Sheeran’s willingness to explore and celebrate his background opens dialogues about identity and representation in popular culture. The influence of various instruments and melodies, as announced by Sheeran, is crucial to the track's richness. Consequently, listeners are afforded a unique opportunity to hear not just a piece of music but an amalgamation of sounds that tell a story of exploration and unity.
With the release of “Azizam,” there’s palpable anticipation for what else Sheeran’s new album will unveil. As fans await the accompanying official music video—expected in the coming weeks—the excitement for further singles builds. Sheeran has hinted at unveiling more surprises, setting the stage for what he eagerly describes as the soundtrack to summer.
Additionally, his upcoming performances, including a surprise street show in New Orleans, indicate a commitment to engaging with fans in fresh, lively ways. Such promotional efforts highlight not only Sheeran's willingness to innovate but also his desire to remain closely connected to his audience amidst an ever-changing music landscape.
“Azizam” is a Persian term of endearment that translates to “my dear,” reflecting the song’s affectionate tone.
The single was produced in collaboration with Ilya Salmanzadeh, who encouraged Sheeran to infuse his Persian heritage into the music.
In Play, Sheeran continues a thematic narrative based on mathematical symbols, showcasing his growth as an artist while exploring issues related to identity and cultural connection.
The official music video for “Azizam” is expected to be released soon, following its initial promotion through a teaser video showcasing Sheeran's street performance.
“Azizam” is available on major streaming platforms, including Spotify, Apple Music, and YouTube.
Positioned as an exploration of cultural heritage, “Azizam” marks a forward movement in Sheeran's artistic journey, continuing to blend various global influences while maintaining his core acoustic and lyrical styles.
Ed Sheeran’s “Azizam” not only introduces a new leading track for his upcoming album but also embodies the fusion of cultures in today’s music world. As he ventures deeper into his musical roots and embraces the richness of diverse influences, Sheeran reiterates the timeless truth that music is indeed a universal language—one that transcends borders and connects hearts across the globe. With the excitement surrounding "Azizam" swelling, fans can look forward to a summer filled with transformative experiences, as Sheeran continues to deliver heartfelt and innovative musical expressions.
Wyjątkowe 15% zniżki dla nauczycieli, studentów, członków wojska, profesjonalistów ochrony zdrowia oraz ratowników - Zweryfikuj się!