As summer approaches, music enthusiasts worldwide eagerly anticipate some of the season's most electrifying events. Among them, the Mad Cool Festival has established itself as a premier destination for fans of diverse music genres. This year, its unique collaboration with Brunch Electronik promises an even more dynamic experience. With an eclectic lineup featuring powerhouse artists such as Peggy Gou, the festival is set to showcase a rich blend of sounds and styles. Set in the scenic backdrop of Villaverde, Madrid, the festival draws attention not only for its stellar acts but also for thoughtful modifications aimed at enhancing audience experience.
Mad Cool Festival has garnered a reputation for notable performances since its inception in 2015, hosting big names such as Pearl Jam, Dua Lipa, and the Killers. The anticipated collaboration with Brunch Electronik marks a strategic evolution. Brunch Electronik is renowned for its innovative approach to electronic music, attracting large audiences across various European cities with its vibrant atmosphere and commitment to showcasing groundbreaking artists.
The collaboration was announced following the heavy success of previous editions, and both entities aim to blend their expertise. As Pedro Calvo, co-founder of Brunch Electronik, stated, "We are excited to bring our vision to Mad Cool and collaborate in pushing the boundaries of electronic music."
The first announcement of artists for Mad Cool 2025 already includes a remarkable array of talent. Here are some of the confirmed artists:
Peggy Gou's set on July 13 is particularly noteworthy as it coincides with the festival’s effort to emphasize rising electronic music scenes. Furthermore, the choice of artists reflects a commitment to diversity, ensuring attendees have a wide-ranging musical experience.
The festival lineup boasts a variety of genres and artists, ensuring a broad appeal. For instance, fans of rock will revel at performances from iconic figures like Iggy Pop, Weezer, and St. Vincent. Also partaking are modern stars including Olivia Rodrigo and Justice—demonstrating that the festival respects both legacy and new artistic expression.
Continuing its commitment to fostering new talent, Mad Cool has also introduced the winners of the Mad Cool Talent by Vibra Mahou initiative. This program highlights promising artists such as Ashleys, Jøl, Miss Blanche, and others. By providing an opportunity for these musicians to share the stage with established acts, the festival plays an essential role in bridging the gap between emerging and veteran talent.
The organizers of Mad Cool have taken significant steps to refine the festival experience in 2025. Understanding the challenges faced in previous iterations, including artist overlaps and congestion, they have announced a reduction in the number of stages and a general decrease in audience capacity. This strategic approach aims to reduce schedule conflicts and enhance the overall experience for the attendees.
In addition to structural adjustments, the festival site features enhanced amenities. These upgrades serve to create a more comfortable and engaging environment for fans, an aspect that has been a focal point in feedback from prior festivals. Concert-goers can look forward to upgraded food and beverage options, as well as improved accessibility across the venue.
The collaboration with Brunch Electronik represents a significant turning point for Mad Cool Festival as it continues to evolve and align with contemporary music trends. Moreover, as festivals worldwide adapt to new audience expectations in a post-pandemic world, Mad Cool’s thoughtful enhancements position it favorably within the competitive landscape of international music festivals.
In light of the increasing popularity of electronic music and associated dance cultures, Mad Cool aims to capture this emerging wave, potentially influencing future festival planning across Europe and beyond. Festivals now more than ever are exploring collaborative opportunities to enhance their offerings and address the desires of their audience.
Mad Cool 2025 will take place from July 10 to July 13 in Madrid, Spain.
Confirmed headliners include Peggy Gou, Jungle, Iggy Pop, Weezer, Olivia Rodrigo, and many others.
The festival will feature a reduction in the number of stages and overall audience capacity to minimize artist overlap and enhance attendee experience.
Tickets are available for purchase on the official Mad Cool Festival website. It's advisable to act quickly as tickets tend to sell out fast.
The Mad Cool Talent initiative allows emerging artists to showcase their talent at the festival, providing them a platform to perform alongside established names in the industry.
This collaboration sets a promising tone for Mad Cool 2025, emphasizing innovation in scheduling and a more immersive experience that caters to all musical tastes. As the excitement builds, festival-goers can expect a vibrant celebration of music in the heart of Madrid, with performances that will likely resonate long after the last notes fade.
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