In an industry where every release seems to promise success, what truly sets an artist apart? For many, the journey from obscurity to recognition is paved with dedication, talent, and a bit of luck. For LiAngelo Ball, better known in the hip-hop scene as GELO, this transformation took a remarkable turn with his latest single "Can You Please?" Featuring GloRilla, the song's provocative visuals and infectious beat underscore the fusion of sports and music, a narrative that's increasingly captivating fans. What does this collaborative effort say about modern hip-hop, and what might it mean for the future of GELO's career?
Emerging from the shadow of his high-profile athletic family, GELO is carving out a unique space in the competitive world of hip-hop. The release of his single follows his notable debut at the renowned Rolling Loud festival, and with a promising new partnership with Def Jam Records, his trajectory in the music industry appears bright. This article will delve into the making of "Can You Please?" and the potential implications of GELO's ascent in the music world.
LiAngelo Ball’s journey is spectacular. Born in 1998, he grew up in Chino Hills, California, where his love for basketball flourished alongside his two brothers, Lonzo and LaMelo. All three became nationally recognized figures through their involvement in the basketball community and their father, LaVar Ball's ambitious branding efforts.
But unlike his brothers, who found their niches in professional basketball, GELO’s aspirations have led him to a different arena—music. After signing with Def Jam Records in January 2025, GELO has shifted his focus, hoping to replicate the success he once sought on the hardwood in the world of hip-hop.
GELO’s transition from basketball to music may seem unconventional, but it reflects a growing trend among athletes seeking alternate avenues for self-expression. In recent years, various athletes have ventured into music, attracted by the industry’s vibrant culture and the opportunity to reach a different audience.
“It's definitely a different vibe, but the excitement of performing and connecting with fans is what I live for,” GELO mentioned in a recent interview, adding that the rhythm and pace of rap remind him of the adrenaline on the court.
Released on March 18, 2025, "Can You Please?" serves as a testament to GELO's newfound musical prowess. Featuring Memphis rapper GloRilla, the song showcases distinct visuals and a catchy hook that reflect GELO's playful yet bold persona.
In the music video, GELO’s entrance is marked by a striking orange sports car—a nod to his basketball past—setting the stage for the opulent atmosphere of a strip club. Shot with stylish cinematography, he engages with dancers, highlighting the interplay between wealth, fun, and camaraderie that characterizes much of hip-hop culture.
The chorus, “I said, ‘Baby, can you please shake that a– for me,” reinforces the lively and unapologetic nature of the track, which resonates well with listeners who appreciate the playful, wild side of contemporary hip-hop.
GloRilla, another rising star, further elevates the track’s appeal. Known for her unique flow and charisma, her combination with GELO creates a dynamic that has captured audiences. Their synergy reflects a broader trend of collaborations in hip-hop, where emerging artists leverage each other’s platforms to broaden their reach and enhance their sound. Notably, this partnership aligns with GloRilla's upward trajectory in the music industry, as she continues to grow her fan base.
Despite being a newcomer, “Can You Please?” debuted at No. 12 on the Billboard Bubbling Under Hot 100, hinting at its immediate traction. This level of visibility is significant for GELO; it marks his acknowledgment as a serious contender in a highly competitive field.
The placement on the Billboard charts underscores the importance of strategic marketing and networks in achieving success. GELO’s signing with Def Jam—a label known for its rich history and commitment to nurturing talent—has provided him a substantial platform to launch his music career. Industry experts note that a strong label backing can mean the difference between being a fleeting trend and establishing a lasting legacy.
Adding to the momentum of his latest release, GELO made waves during his performance at the Rolling Loud California festival earlier in March 2025. This high-profile appearance provided him an opportunity to showcase his musical ability to a festival audience that embraces a mix of mainstream and underground artists.
During his set, GELO surprised fans with a teaser of his upcoming single "Law & Order," which hints at a prolific year ahead for the budding artist. The response from the crowd confirmed that he is moving beyond the realm of celebrity association and charting his path as a legitimate musician.
As GELO looks to build on the success of "Can You Please?" and his festival debut, the path ahead will likely involve navigating typical industry challenges. Establishing a unique sound, developing songwriting skills, and connecting to diverse audiences are all crucial for sustained success in hip-hop.
Though a background in athletics provides advantages like visibility and promotional opportunities, the music industry demands a level of authenticity and artistry that transcends mere celebrity. GELO will need to continue refining his musical identity while balancing the expectations that come from being part of the Ball family.
In discussing the trajectory of artists like GELO, music industry analyst and critic Maria Smith notes, "The key to longevity in the game is not only talent but the ability to adapt and innovate. GELO has the unique opportunity to bring a fresh perspective and energy to hip-hop, but he also needs to ensure he remains authentic to his narrative. Fans can sense when an artist is being disingenuous."
As GELO heads into the remainder of 2025, industry observers are keenly watching how he evolves and if he can seize the moment to demonstrate his originality and capability as a serious artist.
With the release of “Can You Please?” and a promising performance at Rolling Loud, GELO is emerging not just as another celebrity-turned-rapper but as a narrative of transformation and ambition in hip-hop. As he continues to explore his musical journey, fans can anticipate a series of new projects and a deeper engagement with the industry. In a world where rap often intertwines with athlete stories, GELO’s ascent could very well redefine what it means to transition from sports stardom into the artistic spotlight.
Q: Who is GELO?
A: GELO, born LiAngelo Ball, is a rapper and former basketball player, known for his transition from sports to music.
Q: What is the theme of “Can You Please?”
A: The song features themes of fun, celebration, and attraction, backed by lively visuals set in a strip club.
Q: Where did GELO perform recently?
A: GELO made his festival debut at Rolling Loud California in March 2025, where he also previewed his upcoming single "Law & Order."
Q: What is GELO's connection to Def Jam Records?
A: GELO signed a multimillion-dollar deal with Def Jam Records in January 2025, providing him with a substantial platform to grow his music career.
Q: How did “Can You Please?” perform on the Billboard charts?
A: The track debuted at No. 12 on the Billboard Bubbling Under Hot 100, indicating a positive reception.
Q: What do music experts say about GELO’s potential in the industry?
A: Industry experts believe that while GELO has the visibility due to his background, he must continue to develop his musical identity authentically to succeed in the competitive landscape of hip-hop.
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