In the vibrant world of J-Pop, where the beats of dance music reign supreme, it’s rare to see artists venture into the raw and often unfiltered realm of hip-hop. However, Kazuma Kawamura, a member of the popular 16-piece dance and vocal group THE RAMPAGE, is making waves with the launch of his solo project under the name L.E.I. With his double A-side single “Delete/Enter,” Kawamura offers listeners a deep dive into not just his musical prowess but also his earnest devotion to the hip-hop genre. The decision to embark on this journey is not merely artistic; it represents a fearless confrontation with societal issues through a melodic lens.
In an exclusive interview with Billboard JAPAN, Kawamura opened up about the factors that drove him toward a hip-hop-centric solo career. From influences such as classic films like "8 Mile" to the philosophical depths of the genre that extend beyond mere bravado, his story is one of personal growth, cultural exploration, and a desire to transmit a powerful message through music.
Kazuma Kawamura's transition to L.E.I. marks a significant evolution in his career. "From the very start when THE RAMPAGE was formed," he explained, "our concept always included elements of hip-hop." This foundation laid the groundwork for his burgeoning interest in the genre, which intensified as he absorbed the influences around him, particularly from his group’s leader LIKIYA. This intrinsic connection to hip-hop was not just about rhythms and beats; it was about ingraining a philosophy into his music that resonated with the very pulse of society.
Historically, hip-hop has served as a voice for the marginalized, an art form that articulates the struggles and triumphs of the human experience. Kawamura recognizes this and aims to contribute to that legacy. “I’m not interested in the so-called rapper lifestyle,” he clarified, distancing himself from the clichés often associated with the genre such as drugs, violence, and hedonism. Instead, his hip-hop is positioned as a vehicle for change and a platform for self-reflection, encapsulating a progressive approach that promotes awareness and communal healing.
When delving into his artistic influences, Kawamura is acclaimed for recognizing the multitude of voices within hip-hop that have shaped his own journey. “Busta Rhymes influenced me with his fast rapping style,” he noted, citing the legendary artist as an impactful figure in his development. Other influences include A$AP Rocky and Kendrick Lamar, whose lyrical depth resonates with Kawamura’s desire for meaningful content in his music.
The first track, “Delete,” is characterized by its serious tone and fiery rap verses—a sound gateway into the frustrations of modern societal issues. Set against a dark trap beat, the song encourages listeners to reflect on their surroundings, prompting not just an emotional response but also a call to action. “It’s my first song as L.E.I., so I didn’t want to make any compromises," he stated, emphasizing his desire to make a significant impact with his debut.
In juxtaposition, the second track, “Enter,” serves as the theme song for the anime I Left My A-Rank Party to Help My Former Students Reach the Dungeon Depths! This piece showcases Kawamura’s versatility as an artist as he navigates through different rapping styles and flows—highlighting not only technical skill but also his passion for anime and its cultural narratives. His experience with diverse storytelling—often guided by manga and anime—provides a unique backdrop for lyrical composition, allowing him to express a full range of emotions from somber introspection to vibrant optimism.
While many contemporary hip-hop artists embrace the flamboyant lifestyle often depicted in mainstream media, Kawamura’s philosophy stands in stark contrast. He states unequivocally, "Drink, drugs, women, partying, violence—those aren’t appealing to me." Instead, his lyrical content dwells on themes that challenge listeners to critically engage with societal issues while fostering personal and collective growth.
Kawamura's lyrics do not merely entertain; they provoke thought. “It’s easy to just shout ‘No!’,” he articulated, advocating for a more nuanced dialogue about societal dilemmas. “But if you want to convince listeners...I think you need to raise issues.” This perspective aligns seamlessly with the objectives of many artists within the hip-hop genre who aim to empower their audiences through a compelling narrative that fosters dialogue. With "Delete," listeners are confronted with stark realities, while "Enter" invites them to visualize more positive futures.
In each song, he demonstrates a commitment to authenticity, which resonates deeply with fans of hip-hop that seek out work grounded in truth rather than bravado. Through an organic mixture of personal experiences and the rich tapestry of hip-hop culture, Kawamura positions himself as a relatable figure in modern Japanese music, bridging gaps between traditional J-Pop and the unfiltered layers of hip-hop.
As Kawamura embarks on this ambitious solo journey, the balance of identity between Kazuma Kawamura and L.E.I. becomes a focal point. "Right now, Kazuma Kawamura, member of THE RAMPAGE, is linked to L.E.I., but they may move away from each other over time," he reflected. This evolution signifies not just a divergence in musical style but a continual growth as an artist who is committed to exploring and pushing boundaries within the music industry.
Furthermore, his aspiration to connect deeply with listeners while ensuring his messages are authentic is paramount. "I want to be an artist that is, first and foremost, a person capable of expressing his own values," he stated, underlining the significance of authenticity in a space often riddled with superficiality. This philosophy positions him not only as a musician but as a representative voice for a generation that harbors a desire for sincerity in representation.
Kazuma Kawamura’s transition from a group performer to a solo artist is emblematic of a broader evolution occurring within the music world. Artists are increasingly shifting towards authentic and personal expressions of their identity, shedding traditional expectations, and embracing a new paradigm where vulnerability and strength coexist. Through his work as L.E.I., Kawamura gains the opportunity to reach new audiences, all while remaining committed to a message of social consciousness and personal reflection.
His journey serves as an inspiration to rising artists who strive to find their voice and purpose within their artistic endeavors. By embracing the fundamental philosophies of hip-hop with an earnest approach, L.E.I. and Kazuma Kawamura prove that the genre can be a potent vehicle for positive change—both for the artist and the listeners alike.
Kazuma Kawamura is a member of the Japanese dance and vocal group THE RAMPAGE who recently debuted as a solo artist under the name L.E.I.
His solo debut allows him to explore hip-hop more deeply, emphasizing themes of social awareness and personal expression, moving away from the clichés often associated with the genre.
Kawamura's first release as L.E.I. is a double A-side single titled “Delete/Enter”.
Kawamura draws from hip-hop's culture and philosophy, aiming to inspire others and provoke thought through his lyrics.
The single “Delete/Enter” is available on major music streaming platforms.
His lyrics reflect on societal issues, personal growth, and the importance of engaging with meaningful questions rather than superficial entertainment.
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