On March 29, 2025, a breathtaking moment unfolded at the Women in Music event organized by Billboard, where JENNIE, the iconic member of K-pop sensation BLACKPINK, was honored with the prestigious Global Force award. This accolade comes at a time when women's voices in the music industry are louder and more influential than ever. JENNIE's acceptance speech was not just a personal triumph but a powerful tribute to women globally who dare to dream and break through barriers. "This award is a tribute to every woman who dares to dream," she passionately articulated, reflecting the very spirit of the evening. The event celebrated exceptional female artists, raised critical discussions around gender equality in music, and showcased the shifting dynamics of the industry.
The atmosphere at Los Angeles’ YouTube Theater was electric as fans gathered to celebrate women's achievements in the music industry. Stars from various genres shared the stage, each illuminating their journey and impact. JENNIE not only recognized her bandmates from BLACKPINK but also took the opportunity to express her gratitude towards contemporaries like Doechii, who was awarded Woman of the Year, and other artists such as Kali Uchis and Gracie Abrams.
The event served as a potent reminder of the growing power of female artists in an industry often dominated by men. According to a report by the Music Business Association, the share of women working in the music industry has steadily risen over the past decade—though women still face numerous challenges, including underrepresentation in leadership roles and diminishing access to music production resources.
The Global Force award symbolizes recognition of not just individual talent but also collective efforts in advocating for women’s rights and representation within the arts. JENNIE, during her speech, emphasized the essential role of women supporting each other: “Women are such a powerful force, and when we come together, we uplift each other every step of the way.” Her sentiment echoed a growing movement among female artists to foster collaboration over competition.
Historically, female artists have often been sidelined within mainstream music narratives. However, the landscape is changing dramatically as initiatives to promote diversity and inclusion flourish. Notable movements over the recent years include the #MeToo movement’s impact on the entertainment industry and campaigns aimed at improving representation in music and other media.
As BLACKPINK took a break to focus on solo projects, JENNIE's independent journey is particularly noteworthy. Her debut solo album, Ruby, which features singles like "ExtraL" with Doechii and “Damn Right” with Uchis and Donald Glover, debuted at No. 7 on the Billboard 200 chart, showcasing her versatility as an artist and her appeal beyond the K-pop realm. Released on March 7, 2025, the album received widespread acclaim, illustrating JENNIE’s evolution as a solo artist and her ability to carve her own niche in the music landscape.
In a pre-ceremony interview with Billboard, JENNIE expressed her excitement about stepping into this new era while continuing to support her bandmates. "We talk about this all the time. It’s amazing how we’re all doing our own thing,” she reflected, underscoring the strength of their bond even as they pursue individual creative endeavors.
BLACKPINK's meteoric rise has helped redefine what it means to be a global pop star in the current music industry. The group has amassed a massive following, not only in Asia but throughout the world, bending genres and cultures in a way that has significantly influenced the music industry. Their fandom, known as BLINK, reflects an unprecedented global interest in K-pop and popular music culture.
The power of BLACKPINK's brand lies in their distinctive sounds, stylish visuals, and strategies that appeal to both young audiences and older fans alike. With each member now exploring solo careers, fans are eager to see how BLACKPINK will continue to innovate both collectively and individually.
The 2025 Billboard Women in Music event was not solely a stage for JENNIE but also a platform to honor numerous other remarkable female artists. Doechii, recognized with the Woman of the Year award, has been a trailblazer in the industry, drawing on her unique style and powerful lyrics to resonate with a wide audience.
As women in music increasingly gain visibility, the industry is gradually becoming more inclusive. According to the Annenberg Inclusion Initiative, while women have always played a vital role in music, their representation in leadership positions in music companies and award nominations has a long way to go. The Billboard Women in Music event highlighted both the progress made and the challenges that remain.
The trajectory for women in music appears to be on a promising path, thanks largely to the voices of artists like JENNIE and her contemporaries. They serve not only as entertainers but also as role models, inspiring future generations to dream big and work hard toward their aspirations.
Upcoming initiatives focused on fostering greater gender equality and representation in music are expected to gain momentum. For example, partnerships and mentorship programs designed to support female artists throughout their careers will likely proliferate as the demand for diversity continues to rise.
JENNIE’s accolade at the Billboard Women in Music 2025 event is a momentous recognition of her contributions to the K-pop phenomenon while inviting attention to the broader conversations about women in the music industry. As artists like her lead the charge, the future looks promising for female musicians—where dreams become more attainable, and unity becomes the key to success. With the band planning for a global tour later this year, BLACKPINK’s impact shows no signs of waning as they continue to inspire and innovate across the borders of music and culture.
Q: What is the Global Force award?
A: The Global Force award is presented at the Billboard Women in Music event to recognize artists who make significant contributions to the music industry and exemplify empowering qualities in their work.
Q: Who else was honored at the 2025 Women in Music event?
A: Other honorees included Doechii as Woman of the Year, Gracie Abrams as Songwriter of the Year, aespa as Group of the Year, and Tyla, who received the Impact Award.
Q: What is JENNIE's solo album, and when was it released?
A: JENNIE's solo album is titled Ruby, released on March 7, 2025. It includes collaborations with various artists, showcasing her versatility beyond BLACKPINK.
Q: What does JENNIE say about her experiences as a female artist?
A: JENNIE emphasizes the importance of female collaboration and empowerment, expressing gratitude towards her bandmates and fellow female artists for their contributions to her journey.
Q: How is the representation of women changing in the music industry?
A: The representation of women is gradually improving in the music industry, with increased recognition of female artists and a movement toward greater inclusivity and diversity in leadership roles.
This 2025 celebration serves not only as a recognition of individual achievements but as a call to action for all in the industry to work together in uplifting women and ensuring equal opportunities for future generations.