In an unexpected revelation that has resonated with fans and critics alike, prominent beauty influencer James Charles has expressed that his true love has always been music. During a recent interview with Billboard at the Women in Music 2025 event, he shared how music occupies a unique place in his heart – a surprising admission given his widespread recognition as a makeup artist and social media sensation. This statement opens a dialogue about the multifaceted nature of creativity and passion in the world of entertainment, especially at a time when the lines between various forms of artistry are increasingly blurred.
The Billboard Women in Music event, a dedicated platform for recognizing the contributions of women in the music industry, serves as the perfect backdrop for Charles' insights. By delving deeper into his journey, alongside the stories of inspiring female music industry figures, this article explores the implications of his statements and examines the broader landscape of artists who navigate multiple creative passions.
The Billboard Women in Music event has become a significant occasion not only to honor female artists but also to spotlight the evolving role of women in the music industry. This year’s event, hosted in March 2025, gathered an eclectic group of artists, executives, and influencers, amplifying voices that have historically been underrepresented. From chart-topping singers to innovative producers, the evening showcased awards honoring resilience, creativity, and the ongoing quest for equality.
This year, some of the highlighted honorees included pop sensations like Dua Lipa, innovative artists like FKA Twigs, and industry trailblazers such as Sylvia Rhone, CEO of Epic Records. Their stories weave together a narrative of persistence and evolution, emblematic of the female experience in an industry traditionally dominated by male figures.
James Charles first rose to prominence as a beauty influencer, garnering millions of subscribers and followers on platforms like YouTube and Instagram. His transformation from a small-town makeup enthusiast to a global icon represents a broader trend of social media influencers transcending their original fields. However, music has been a significant part of Charles’ life from the beginning.
Reflecting on his childhood, Charles shared how he experimented with music by channeling his creativity into singing and songwriting. “Before makeup, music was my first love. I remember writing songs and singing them for anyone who would listen,” he stated at the event.
Charles’ revelation is not an isolated case. An increasing number of influencers are venturing into music:
This trend illustrates that the modern entertainment industry is marked by fluidity, where talents are not confined to a single genre or discipline.
Charles’ admission raises questions about identity and passion in the entertainment industry. For many like him, crossing over between different artistic industries signifies more than just diversification; it represents a fundamental exploration of one's true self.
For fans, crossover talent often comes with high expectations. While dual talents can endear an artist to a wider audience, they also face scrutiny regarding authenticity. Followers grapple with the possibility of an influencer merely capitalizing on their platform rather than genuinely pursuing a passion.
Playback from fans at the event indicates a supportive yet cautious sentiment. Many are excited to see Charles return to music, as it reflects his authentic self. Others express concern about the sustainability of such endeavors—musical pursuits require rigorous dedication and skill development beyond charismatic performances.
During the Billboard event, Charles expressed eagerness to explore music further and hinted at potential projects. “I want to create something that reflects who I am today—a mix of the bubbles, the colors, and the tones that make up my world,” he shared. His vision is representative of a growing community of artists who aim to resist industry norms that often restrict creative expression.
As he envisions returning to music, collaborations are a significant part of his strategy. Charles has previously garnered attention through partnerships with established musicians and artists in collaborative beauty lines. Imagining a marriage between his cosmetic expertise and musical talents, he stated, “I think the next step will be finding artists who inspire me. I want to create music that visually tells stories through makeup.”
Charles’ journey and the broader celebration of women at the Billboard Women in Music event reflect a turning point in the music industry, where diverse talents are celebrated. Historical context reveals that the music industry has been perpetually evolving:
The current climate encourages creativity across disciplines, affirming that artistry should be multi-faceted and inclusive.
As James Charles looks forward to possibly delving into music again, his path reflects a larger narrative of evolving identities within the entertainment industry. The crossover from beauty to music offers a dynamic perspective, where artists can connect with fans on diverse levels.
The Billboard Women in Music 2025 event serves as a platform to celebrate not only renowned female artists but also those like Charles, who navigate artistic waters between various realms of creativity. As boundaries continue to blur, one thing is clear: generations of artists are challenging the expectations tied to their identities, finding new ways to express their evolving voices.
The Billboard Women in Music event is an annual celebration honoring the contributions of women in the music industry, recognizing their achievements, and raising awareness for the ongoing fight for equality and representation.
James Charles expressed that music has always been his first love, emphasizing his desire to return to working in music and to create projects that showcase his unique artistic voice.
James Charles gained popularity as a beauty influencer on platforms like YouTube and Instagram, where he showcased his makeup artistry and garnered millions of followers.
Crossover talent reflects the ability of an artist to engage with a wider audience and explore their creative identity without being confined to a single genre. It illustrates the evolving nature of artistic expression.
Notable crossover artists include Doja Cat, Lizzo, and Madison Beer, all of whom have successfully navigated between social media influence and music careers, showcasing their diverse talents.