ONE OR EIGHT: Embracing Challenges with Their All or Nothing Approach in 'DSTM'

Table of Contents

1. Key Highlights
2. Introduction
3. ONE OR EIGHT: Who Are They?
4. Creating 'DSTM': The Artistic Process
5. Navigating Global Music Spaces
6. The Impact of “DSTM”
7. Future Aspirations and Goals
8. FAQ

Key Highlights

• Overview: ONE OR EIGHT released their new single "DSTM" on March 19, sampling Rihanna's "Don't Stop The Music," with production by Stargate.
• All or Nothing Philosophy: The group's name derives from the Japanese idiom “Ichi Ka Bachi Ka,” symbolizing their determination to make bold strides in music.
• Vocal Dynamics: The members describe a harmonious blend of past influences with new interpretations, capturing their unique artistry.
• Global Engagement: Performing overseas has shaped their adaptability to global audiences, enhancing their performance strategies and emotional connections through music.

Introduction

In the vast landscape of modern pop music, where countless new artists emerge every day, few manage to establish a distinct identity that resonates both at home and abroad. ONE OR EIGHT, an eight-member boy band from Japan, is carving out its niche with a strikingly engaging sound that encapsulates the spirit of their name "Ichi Ka Bachi Ka" or "all or nothing." This theme underpins their latest single, "DSTM," a high-energy track that bravely navigates the complexities of fame, fan engagement, and creative expression in a globalized music industry.

As compelling as their music is the philosophy that drives each member. Through their all-or-nothing approach, they are not only challenging the norms of Japanese pop but are also aiming to redefine the global impact of J-pop music. This article delves into their recent interview with Billboard Japan, exploring the insights shared by the group on their creative process, performance experiences, and aspirations as they embark on their musical journey.

ONE OR EIGHT: Who Are They?

Formation and Rise to Popularity

ONE OR EIGHT formed in early 2024 and quickly captivated fans with their energetic debut single "Don't Tell Nobody." The band comprises MIZUKI, NEO, REIA, RYOTA, SOUMA, TAKERU, TSUBASA, and YUGA, each bringing unique talent and character to the ensemble. Their collaborative spirit shines through in their music, marked by a blend of traditional J-pop with contemporary influences, thus setting them apart in a competitive industry.

Their partnership with American rapper Big Sean for the track “KAWASAKI” further amplified their visibility in the international market, garnering attention and laying the groundwork for their musical identity.

The Meaning Behind Their Name

The Japanese phrase “Ichi Ka Bachi Ka” epitomizes a mindset of taking risks, symbolizing the group's determination to pursue success at all costs. The added significance of Japan's country code "81" to their name encapsulates their roots, grounding their aspirations in both cultural and geographical contexts.

Creating 'DSTM': The Artistic Process

An Interview with Billboard Japan

In a recent conversation with Billboard Japan, the members of ONE OR EIGHT shared candid reflections on their experiences recording "DSTM," a track that embodies both the vibrancy of pop and the energy of live performances. The song samples Rihanna's classic "Don't Stop The Music," reimagined through the lens of a fresh young band eager to assert its presence in the global arena.

TAKERU expressed his hope that listeners would find joy in "DSTM," stating, "I hope when people are feeling down, seeing us and our performances will put smiles on their faces." This sentiment captures the essence of the group's mission: to uplift through music while remaining grounded in their cultural identity.

Creative Collaboration and Personal Growth

The studio sessions for "DSTM" represented a unique blend of artistic influences. According to TSUBASA, "We needed to preserve the essence of the original song while giving it the energy of a ONE OR EIGHT song." This adaptive strategy exemplifies the band's commitment to authenticity while respecting the legacy of iconic music that has shaped their careers.

A notable aspect of their collaboration is the inclusive environment fostered among the members. Each artist is encouraged to contribute creatively, ensuring that their diverse strengths complement one another. NEO shared, "We want to encourage people by showing everyone how we’re betting on ourselves, constantly taking on new challenges with the support of the other members, the staff, and our fans." This open dialogue promotes a sense of empowerment that radiates into their music.

Navigating Global Music Spaces

Learning from Diverse Audiences

ONE OR EIGHT's decision to engage with international audiences has profoundly impacted their growth as artists. Having performed in various countries, they have encountered diverse fan cultures. SOUMA noted the importance of this exposure, saying, "Performing overseas has expanded both our expressive range and our adaptability." This adaptability manifests in their performances, allowing them to cater to different audiences effectively while enhancing their overall artistry.

For instance, SOUMA pointed out the energizing atmosphere of Thai audiences, which helped the band refine its performance style, especially in delivering high-energy shows. On the other hand, Vietnamese audiences, similar to their home fans in Japan, tend to embrace the group for who they are, creating a supportive environment that allows for authentic musical expression.

Conversational Dynamics in Live Performances

In discussing live performances, NEO metaphorically compared audience engagement to a conversation, where the energy dynamics vary by location. "Audiences that get hyped up are like talkative people," he remarked, highlighting how vibrant atmospheres can elevate performances. Conversely, he described the supportive nature of fans in Japan and Vietnam as akin to attentive listeners who deeply connect with the lyrics, emphasizing the importance of their message: to "BET ON YOURSELF."

The Impact of “DSTM”

Themes of Resilience and Joy

"DSTM" encapsulates a spirit of resilience and joy. Its themes encourage listeners to embrace life's challenges and enjoy the ride. The message resonates with the group's broader vision of fostering self-belief and celebrating personal victories. TAKERU reiterated, "The song’s theme is about how we won’t stop as long as the music keeps flowing, and also about how we’ll have fun as we do it."

The song also represents an evolution in ONE OR EIGHT's sound, pushing them toward unexplored musical territories while still honoring their influences. By incorporating a rhythmic hip-hop verse into the track, NEO's contributions evoke a cultural resonance, blending Japanese elements with global hip-hop culture.

Pressure and Expectations

With collaborations that involve globally recognized artists like Rihanna, there is an undeniable pressure for ONE OR EIGHT to deliver a product that stands up to industry standards. TSUBASA acknowledged the weight of this legacy, noting, "It feels like we’re breaking new ground and opening the way to a new era." However, the challenge energizes the group, reinforcing their commitment to excellence and innovation.

Despite the potential strain of such expectations, the group views it as motivation, symbolizing their resolve to carry the torch of music through their unique voices and dynamic presence.

Future Aspirations and Goals

Looking Toward Global Domination

In conclusion, ONE OR EIGHT is poised for a promising global future. With aspirations to continuously challenge themselves, they aim to tour worldwide and further entrench their brand in global pop culture. NEO shared, "I want us to achieve success, no matter what, touring the world and setting our sights high." Their focus remains on maintaining a balance between personal growth and collective success.

They understand that their mission transcends music; it's about inspiring audiences worldwide to embrace challenges with joy and confidence. With their motto, "BET ON YOURSELF," the members of ONE OR EIGHT hope to cultivate a supportive community that celebrates both individual aspirations and shared experiences.

FAQ

What does ONE OR EIGHT's name mean?

Their name, derived from the Japanese idiom “Ichi Ka Bachi Ka,” translates to “all or nothing,” reflecting their determination to take bold risks in music and life.

How does “DSTM” connect to Rihanna's “Don't Stop The Music”?

"DSTM" samples Rihanna's iconic track, reinterpreting its themes of perseverance and joy while infusing it with ONE OR EIGHT's unique artistry.

What inspired the group's motto, "BET ON YOURSELF"?

The motto embodies the group's philosophy of self-empowerment and encourages both members and fans to embrace their challenges and pursue their goals confidently.

How has performing internationally shaped ONE OR EIGHT's music?

Performing in different countries has broadened the group's expressive range and adaptability, allowing them to connect with diverse audiences while refining their performance styles.

What future goals does ONE OR EIGHT have?

They aim to tour globally, continue pushing musical boundaries, and inspire fans through their message of resilience and self-belief.