Jombriel, Alex Krack & Jøtta Achieve First No. 1 on Billboard Argentina Hot 100 with 'Parte & Choke'

Table of Contents

1. Key Highlights
2. Introduction
3. The Rise of 'Parte & Choke'
4. Chart Dynamics: A Look at Billboard Argentina
5. Collaborations and Remixes: The New Frontier
6. The Cultural Impact of Reggaeton and Latin Pop
7. Implications for Emerging Artists
8. Conclusion
9. FAQ

Key Highlights

• Ecuadorian artists Jombriel, Alex Krack, and Jøtta celebrate their first No. 1 hit on the Billboard Argentina Hot 100 with the remix of "Parte & Choke," featuring Colombian star Ryan Castro.
• Originally released in November 2023, "Parte & Choke" gained traction leading up to its top spot due to strategic TikTok promotion and increasing fan engagement.
• The track edged out La T y La M’s “Amor de Vago,” ending its impressive 10-week reign at the top of the charts.

Introduction

In a vibrant testament to the ever-evolving Latin music scene, Ecuadorian trio Jombriel, Alex Krack, and Jøtta have officially claimed their first No. 1 on the Billboard Argentina Hot 100 chart with their infectious track "Parte & Choke." The remix of the song, which features the popular Colombian artist Ryan Castro, ascended to the top of the charts as of March 22, 2025, marking a significant milestone for the artists. This triumph underscores not only their growing popularity but also highlights the remarkable influence social media, particularly TikTok, has on today’s music trends.

Originally released in November 2023, "Parte & Choke" was initially a sleeper hit, debuting at No. 33 and gradually building momentum through fan engagement and strategic remixing. In the months leading to its chart-topping achievement, the remix became a focal point of viral dance challenges and musical covers, prominently amplifying its reach across platforms and setting a benchmark for emerging Latin artists.

This article explores the context and implications of Jombriel, Alex Krack, and Jøtta's ascent to the top, dissecting the song’s influences, the role of collaborative remixes, and the potent impact of social media on music consumption in Latin America.

The Rise of 'Parte & Choke'

Describing the Sound and Style

"Parte & Choke" blends traditional Latin rhythms with contemporary reggaeton and hip-hop elements, creating an engaging sound that resonates well with the youth demographic. The high-energy track features catchy hooks and infectious beats that encourage listeners to dance, making it a prime candidate for social media virality. The collaboration with Ryan Castro, a prominent figure in the Colombian music scene, further enriched the track's appeal. Castro's unique style brought a fresh perspective, enhancing its overall dynamic.

Viral Sensations and TikTok Influence

The song’s ascension in the charts can be attributed largely to a profound social media presence, particularly on TikTok. The platform has increasingly become a breeding ground for music trends, with artists leveraging its functionality to promote their work. For instance, Argentinian artist Nicki Nicole propelled the song into the spotlight when she shared a video of herself dancing to "Parte & Choke." This short video amassed over 16 million views and two million likes, demonstrating how even casual endorsements by established stars can significantly impact a song's performance.

This trend mirrors a broader shift in the music industry, where traditional marketing strategies are becoming less effective, and the focus has pivoted to leveraging social media platforms for real-time engagement and viral potential. As more listeners get their music recommendations from social platforms rather than radio, this paradigm shift illustrates essential changes within music promotion.

Chart Dynamics: A Look at Billboard Argentina

The Competition on the Charts

"Parte & Choke" achieved its historic No. 1 on the Billboard Argentina Hot 100 by surpassing La T y La M’s "Amor de Vago," which had enjoyed a dominant 10-week tenure atop the chart. This competition articulates a vibrant and fluid music landscape in Argentina, where new releases can disrupt established hits, underscoring the sensitivity of the audience to fresh, engaging content.

The shifting chart dynamics emphasize a competitive market where listener preferences change rapidly, influenced by factors such as social media trends, collaborations, and the intrinsic appeal of the music itself.

Notable Chart Performers

As part of the same Billboard chart update, several notable tracks emerged:

• Emilia and Luísa Sonza’s "Bunda": This track propelled 5-4, marking Sonza’s highest ranking to date.
• Lady Gaga and Bruno Mars’s "Die With A Smile": Making its top 10 debut at No. 10, it signifies the strength of esteemed artists within contemporary charts.
• CA7RIEL and Paco Amoroso’s "#TETAS": Achieved the title of Greatest Gainer, moving from No. 98 to No. 50, showcasing an influx of dynamic content that flourishes within the charts.

Collaborations and Remixes: The New Frontier

The importance of collaborations in contemporary Latin music can't be overstated. By tapping into established artists, upcoming musicians like Jombriel, Alex Krack, and Jøtta can reach broader audiences and enhance their credibility. The "Parte & Choke" remix exemplifies this trend, demonstrating that strategic partnerships can yield significant benefits. The remix not only revitalized the song but also attracted supporters of Ryan Castro and introduced Jombriel and his colleagues to new listeners.

Such collaborations hark back to a historical precedent in the music industry, where cross-genre collaborations often served as a catalyst for successful mainstream hits. However, the digital age differs as these collaborations are not just confined to studio sessions but also extend into songwriting credits, social media engagement, and promotional campaigns that cultivate listener interest.

The Cultural Impact of Reggaeton and Latin Pop

Latin music, particularly reggaeton, has seen a meteoric rise in global popularity. Tapping into various genres and collaborating on an international scale, Latin artists have begun to dominate charts worldwide, further asserting Latin culture in the global music landscape. The combination of catchy beats, relatable lyrics, and vibrant aesthetics ensure that songs like "Parte & Choke" resonate well beyond their origins.

This cultural export has created a surge in interest in Latin sounds, drastically impacting the music industry. As more Latin songs cross over to English-speaking markets, there is a growing respect for the artistry and craftsmanship in these works.

Implications for Emerging Artists

The success of “Parte & Choke” provides a roadmap for emerging artists in Latin music—a testament to the power of collaboration, social media marketing, and identifying trends that resonate with youth culture. For upcoming musicians, this might signal a shift in focus toward creating content that not only aligns with modernization but also encourages audience interaction.

Artists can further utilize platforms like TikTok to build their brand and promote their music without relying on traditional record label support. As musicians lean more towards self-management and social media reach in their promotion strategies, the music landscape may be redefined, leading to more artist-driven narratives.

Conclusion

Jombriel, Alex Krack, and Jøtta’s achievement of a No. 1 on the Billboard Argentina Hot 100 with "Parte & Choke" exemplifies the transformative nature of Latin music in the modern era. The interplay between innovative sounds, meaningful collaborations, and social media savvy brings fresh dynamics to the industry, making it an exciting field for both fans and artists alike. As these artists continue to carve their niche and influence the musical landscape, audiences can anticipate further evolutions in how music is created, shared, and consumed.

FAQ

What is "Parte & Choke" about?

"Parte & Choke" features themes of celebration and dance, typical of many reggaeton tracks. It encourages listeners to enjoy life and engage with music in a lively manner.

Who are Jombriel, Alex Krack, and Jøtta?

They are emerging Ecuadorian artists who blend traditional Latin sounds with contemporary urban music styles, gaining recognition for their innovative approach.

How did TikTok help the song's popularity?

TikTok's platform allowed the song to go viral through dance challenges and influencer promotions, leading to increased engagement and exposure.

What does the No. 1 ranking mean for the artists?

Achieving a No. 1 ranking on the Billboard Argentina Hot 100 signifies significant commercial success and visibility in the music industry, opening new opportunities for the artists.

What can we expect from Latin music in the future?

As the genre gains more international acclaim, we can expect a further fusion of styles and wider collaborations that highlight the rich cultural tapestry inherent in Latin music.