White Light/White Heat And The Long-Tail Of ‘Influence’

We Examine The 2nd Album From Velvet Underground For Its 50th Anniversary

On January 26th 2018 » By Gary Suarez

White Light White Heat

A deliberate alternate music history, Rock ‘N’ Roll 5-0 looks back five decades at some of the most notable, and notably overlooked, albums of the time. A break from the Beatles-Stones-Dylan feedback loop, this monthly series explores the less heralded, the disregarded, the ignored and the just-plain-great records deserving of reappraisal, exploration and celebration. From groundbreaking releases that stumped the normies to genuine gems rarely discussed in contemporary criticism, Rock N Roll 5-0 goes deep in the service of inclusivity, diversity and eclecticism. Pay attention; this is 1968. The series’ inaugural installment looks into the legendary counterculture quartet Velvet Underground’s noisy sophomore album. Free from Nico and Andy Warhol, the band forged ahead with one of the darkest rock records of all time—and then ran far away.

Social Distortion had some nerve. With a prematurely wizened punk-rock sneer, their 1996 album White Light, White Heat, White Trash made a dirt-cheap titular joke at the Velvet Underground’s expense. Given the California band’s popularity at the time with rockabilly revivalists and trend-hopping alterna-teens, most who bought a copy of the album didn’t actually get what was supposed to be funny about it.

Those in the quirky center of that particular Venn diagram of musical taste may have smirked, but the punny humor appeared to punch downward at a group that never really surpassed cult status. To date, Social Distortion have two certified gold records, with six of their albums having earned chart placements on the Billboard 200. Conversely, the Velvet Underground have no RIAA certifications and only two of their full-lengths, including 1968’s White Light/White Heat, charted at all during the New York band’s active existence. Furthermore, Social Distortion’s title choice seems a bit inappropriate, what with Velvets’ guitarist Sterling Morrison having died the previous year, felled at 53 by non-Hodgkin’s lymphoma. But hey, that’s punk for you, right?

Still, influence is a curious phenomenon, one that can’t be controlled or directed by its source. A self-professed fan of Lou Reed’s Transformer as a middle schooler, Social Distortion frontman Mike Ness obviously knew the original White Light/White Heat well enough. Like Reed, he too knew the power and horror of heroin, and had been in recovery for about a decade by the time White Trash dropped. Though you may not hear anything resembling John Cale’s electric viola or Maureen Tucker’s unconventional drum setup on “Don’t Drag Me Down” or “I Was Wrong,” the effect of their work is nonetheless there, like a studio phantom.

The thing about being an influential band is that there’s no telling just how your impact will manifest, what element or elements of your work will spark something great or small in someone else. And no band of the 20th century has had as nebulous yet pervasive an influence as the Velvet Underground. The list of artists and acts that overtly drew from the group is vast and age-defying—the Jesus And Mary Chain, Joy Division, Nirvana, Radiohead, Jonathan Richman, Royal Trux, Sonic Youth, Spiritualized, Suicide and on and on and on.

A fantastic failure both commercially and critically at the time, their 1967 debut full-length The Velvet Underground & Nico remains celebrated in retrospect. With Andy Warhol as their pop art patron and countercultural chanteuse Nico in tow, the group delivered a diverse set of tunes—the twinkling twee of “Sunday Morning,” the droning downtown raga “Venus In Furs,” the teutonic trip of “All Tomorrow’s Parties”—that resonated more with later musical generations than the freaky folkies and modish rockers of their day.

After years of euphemism, America needed a band to give it the straight dope. The Velvet Underground went above and beyond in answering that clarion call, practically giving directions to where to cop on the Bo Diddley redux “I’m Waiting For The Man.” But despite their stunning urban honesty nestled under a particularly phallic banana, it was no match for Sgt. Pepper’s winking acidity, the paisley pop of Surrealistic Pillow and Disraeli Gears’ droopy blues, not to mention the Summer Of Love’s fashionable flashmob.

Compared to The Velvet Underground & Nico, White Light/White Heat sounds like retaliation, an act of calculated revenge against Warholian architecture and antics. Recorded in the fall of 1967, it finds the core quartet freed of their former benefactor. Though her solo outing Chelsea Girls released that same season prominently featured Cale, Reed and Morrison, Nico’s official exit from the Velvets came at the future Rock ’N’ Roll Animal’s apparent behest. Shedding the two figures whose respective presences threatened to engulf the group allowed the unit to conspire to make one of the darkest rock records of all time.

Next to the armchair radicals and record-sleeve revolutionaries capturing the ears of rock listeners in 1968, White Light/White Heat presented an extreme jolt, an elbow to the ribs that stuck around purpling. The Velvets’ freakouts weren’t the high-minded reefer jams of bliss trips of West Coast contemporaries Grateful Dead or Jefferson Airplane. Even the narcotized dissonance of the prior album’s “Heroin” smacks of romance compared to the hard charging fuzz ’n’ sludge of miniature epic “Sister Ray.” Everything was suddenly louder, nastier and more depraved.

Spanning 360 degrees of loathing and dread, the album reflected the raw reality of street drugs over the hifalutin hedonism of psychedelics, where escapism comes with a price behind that of the pure transaction. Traversing tenements where Timothy Leary wouldn’t dare tread, the song “White Light/White Heat” neatly encapsulates the untidy methamphetamine experience, one imbued in certain circles with the sexual promise of a chemical hookup. Its darkly exultant lyrics leverage scarcity and danger that enhance the call of the high.

Such debauchery and antisocial behavior carries through into Cale’s narration on “The Gift,” a ghastly fable of feeble male jealousy set to a lockstep groove. His choppy duet with Reed on the medical maladies of sex change, “Lady Godiva’s Operation,” sizzles until it splatters. Those longing for the softer tones of The Velvet Underground & Nico assuredly found some respite in “Here She Comes Now,” which serves up light titillation with a touch of old timey rock. It is immediately wrecked by the arrival of “I Heard Her Call My Name,” a cacophonous call-and-response caught in a fit of distorted guitar squelch.

In a live setting, the scarcely three minute “White Light / White Heat” could carry on for three- to four-times as long, while the band rode the already sprawling “Sister Ray” dutifully into epic threnody. Given an official sanctioned release in 2001, The Quine Tapes effectively document the lengths the Velvets would go with this exercise in excess in concert, with a sizeable selection of 1969 performances recorded by superfan Robert Quine. Though the sound quality befits its bootleg origins, the multi-disc set nonetheless demonstrates their fiery rock passion and prowess, liberated from artistic detachment and fully vested in the form. Notably, the raucous archived gigs are sans Cale, fired from the group more or less unilaterally by a Reed powerplay in 1968.

“The thing about being an influential band is that there’s no telling just how your impact will manifest, what element or elements of your work will spark something great or small in someone else.”

Records that spend two weeks at the Billboard 200’s rock-bottom and then fall away generally don’t end up changing the face of music. In its release year, White Light/White Heat was bested on the charts by John Lennon’s Unfinished Music No. 1: Two Virgins, a far less commercial record made in collaboration with Yoko Ono. Also around that time, the Beatles would be marveled at for daring to release the edgy “Revolution 9” on their overstuffed White Album. In light of the circumstances, it comes as no surprise that in later years Reed didn’t have much nice to say about that band.

Still, if the Velvets wanted credit for their noisy innovations, they had a funny way of showing it. On 1969’s self-titled and 1970’s Loaded, the group couldn’t flee the tinnitus-stoking terrorism of White Light/White Heat fast enough. Listening to “Pale Blue Eyes” and “Sweet Jane,” the outlier “Here She Comes Now” proved the thread between that record and their final two before Cale replacement Doug Yule’s squeeze-out coup.

Reed’s singer-songwriter aspirations at last congealed on those latter Velvets outings, with a clear eye for a cred beyond street. After his departure from the band, that progressed with his overproduced self-titled solo debut into 1972’s David Bowie-helmed breakout Transformer. The vexing rock opera Berlin and its well-received follow-up Sally Can’t Dance showcased his struggle between artistry and acceptance. Apart from the contract exploiting of Metal Machine Music, it would be a long time before Reed gave noise a chance.

Though considered the Velvets’ chief noisenik, Cale too didn’t spend the next few years mired in drone and skronk. Defying that branding, his 1970 solo set Vintage Violence sounded more Lady Madonna than Lady Godiva. He vacillated between avant-classical and baroque rock tendencies on ensuing records like Church Of Anthrax and Paris 1919, scarcely looking back at his riotous roots over a recording career that continues to this date. Cale also found his calling as a producer, working on records for the Modern Lovers, Patti Smith, Squeeze, the Stooges and, yes, Nico.

Despite their effect on waves of experimentally indebted bands, the ex-Velvets treated White Light/White Heat as a weigh station, its noise a youthful dalliance, a hiccup on the road to rock stardom and artistic recognition. You can hear this evident betrayal of its own influence in the way Reed played these songs live in the following years. His iconic Rock ’N’ Roll Animal concert record leans heavily on the Velvet Underground discography, yet the rendition of “White Light/White Heat” couldn’t be more antithetical to the tenets of its grungy original. A gluttonous display of posturing ’70s pseudo-swagger, this take might as well have been played by Bachman–Turner Overdrive or REO Speedwagon. Reed continued to sanitize his perverted pretties on 1984’s Live In Italy, revving up “White Light/White Heat” into a 12-bar blues song played hastily ahead of an inscrutable Bob Seger-ish medley purported to include “Sister Ray.”

Still, those versions sound like sweet nostalgia compared to the downright sickly ones of the Velvet Underground’s inevitable 1993 reunion tour. If you listen closely, you can hear the low din of muttering accountants on Live MCMXCIII, which captures Parisian performances from that stint. Playing to enthusiastic crowds larger than in their first life, the Velvets butcher their back catalog as if out of spite, with White Light/White Heat enduring especially cruel and unusual punishment. “I Heard Her Call My Name” keeps its catchiness yet loses its racket; “The Gift” fares slightly better even though Cale swallows his share of syllables. Still, it’s the title track once again that suffers the most, unbearably rockabilly this time around. The crowd roars for it all, and you almost want to slap them for encouraging this cash-in disgrace.

In fairness to the gang, commiting to noise in 1968 would’ve been career suicide. The coming decade would allow for a great deal of rock experimentation, particularly in the fusion and progressive formats, but dissonance rarely got much traction beyond certain circles. Yoko Ono stayed uncompromising and misunderstood. Iggy Pop went weird in Berlin for The Idiot, as did Bowie for a time post-Ziggy. Metal Machine Music, Reed’s sole return to noise that decade, survives but doesn’t exactly thrive. History shows he was right to pursue his rock dreams instead, even as the no wave movement that came 10 years after White Light/White Heat appropriated its aesthetic with L.E.S. aplomb.

Ultimately, ambition trumped influence, and the decades of music that followed from Cale and Reed, occasionally together but mostly alone, wouldn’t supersede their clamorous time in the Velvets but instead accent it. But by abandoning that it also meant they lost the ability to play subcultural arbiter, to orchestrate and instruct latter movements. It heightens the helplessness of influence, the creators’ inability to right the ship. It opens the door for lame jokes like Social Distortion’s. It permits ill-conceived covers of “Here She Comes Now” by Finn Wolfhard of Stranger Things fame.

Without the aid of the only other surviving original member, Tucker, Cale recently tried to reclaim some authority. Playing to sold-out crowds at the Brooklyn Academy Of Music this past November, he recruited indie rockers from Animal Collective and Chairlift, among others, to help replay the Velvets’ first two albums. As undisputed bandleader, without active competition from Reed, Cale could show these kids how it’s done 50 years later. Yet the next morning, that control began to evaporate. White Light/White Heat was back in the hands of others, and there’s no telling where it will go from here.

Gary Suarez

Gary Suarez

Born, raised, and still living in New York City, Gary Suarez writes about music and culture for a variety of publications. Since 1999, his work has appeared in various outlets including Backstage, Billboard, Complex, Deadspin, Four Pins, High Times, Pitchfork, and Noisey, among others. His Digital/Divide column appears monthly on Vinyl Me, Please.

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